Communication – the way you speak, the way you write, even the way you carry yourself each carry a great deal of power. They each allow you to reach an audience and deliver a message. When you are called upon to deliver a presentation you will find yourself faced with a decision. Will you deliver a written or oral presentation? While both can be powerful, there are quite a few differences in the way that they are affected through communication.
A written presentation tends to be rather direct and to the point. It is typically very objective in nature, highly organized, and yet may seem to be rather impersonal. When you plan a written presentation it will often require careful planning and may rely on rote listing of information in order to achieve its message.
You will find that an oral presentation may be altogether different. Oral communication is by nature a very dynamic method for transferring information between individuals and/or groups. Rather than relying on the more rigid rules of language, oral presentations can allow you to connect with your audience using everyday language.
Holding an oral presentation either live or through video allows you to incorporate non-verbal communication to help engage your audience on a deeper level. Rather than simply relying on the written word to feed out information, you can achieve a much more conversational feel with a softer tone. Oral presentations can be subjective in nature and may allow you to truly share your personal feelings on the subject matter.
Another bonus that oral presentations offer is that you may clarify points that don’t quite come across properly the first time through. You can also correct mistakes at the time you make them unlike those made in written presentations which may tend to be intractable.
You should always keep in mind that there may always be occasions when written presentations could be required; however, oral presentations offer you a level of power and control over the message and your connection with the audience that is second to none. In the end that is what effective connecting is all about!